4QVn825l3NT china.huanqiu.comarticle旅游市场热度高 入境消费潜力大——2026春节假期消费市场新观察/e3pmh1nnq/e3pn60p0i<article><section data-type="rtext"><p><video controls src="https://v6.huanqiucdn.cn/4394989evodtranscq1500012236/7e4862675145403717984523590/v.f100830.mp4" data-alt="" poster="https://v6.huanqiucdn.cn/4394989evodtranscq1500012236/7e4862675145403717984523590/sampleSnapshot/sampleSnapshot_10_0.jpg?imageView2/2/w/1260"></video></p><p>马年伊始，旅游消费市场在浓浓年味中彰显出强劲韧性与澎湃动能。百姓出游呈现“南北联动、重点突出”的鲜明趋势。各地游客不再满足于单纯的休闲、观光，而是更注重融入当地生活、体验非遗，感受传统年俗。</p><p><i class="pic-con"><img data-alt="" src="//img.huanqiucdn.cn/dp/api/files/imageDir/531de3d08121a921bf2af613c6c938fa.jpg?imageView2/2/w/1260" /></i></p><p>旅游平台数据显示，2026年春节包含民俗、非遗体验在内的旅行搜索热度同比增长超60%，各地推动文化资源创造性转化，让非遗、民俗等元素融入文旅场景。</p><p><i class="pic-con"><img data-alt="" src="//img.huanqiucdn.cn/dp/api/files/imageDir/ba93622bf9961294d0740c64c0763aa6.jpg?imageView2/2/w/1260" /></i></p><p>一个个火热的春节消费场景，既定格着人们对美好生活的向往与追求，也生动诠释着中国经济的强大韧性与旺盛生机。</p><p><i class="pic-con"><img data-alt="" src="//img.huanqiucdn.cn/dp/api/files/imageDir/69a2e481eca76997dbaad4bae9313ee8.jpg?imageView2/2/w/1260" /></i></p><p>随着中国持续扩大免签国家的范围，全面放宽优化过境免签政策，“中国年”正在成为“世界年”。</p><p><i class="pic-con"><img data-alt="" src="//img.huanqiucdn.cn/dp/api/files/imageDir/be07125a363310474195e5c03fc0473c.jpg?imageView2/2/w/1260" /></i></p><p>据国家移民管理局通报，今年春节假期全国边检机关共计查验1779.6万人次中外人员出入境，日均197.7万人次。入境外国人中，适用免签政策入境46万人次，较去年假期日均增长28.5%。</p><p><i class="pic-con"><img data-alt="" src="//img.huanqiucdn.cn/dp/api/files/imageDir/88ac6e6874da1ff892da341edf4ede25.jpg?imageView2/2/w/1260" /></i></p><p>越来越多外国游客带着全新视角走近中国，亲身感受真实而蓬勃的发展活力，也为火热的中国消费市场注入源源不断的新动能。</p><p>记者：陈洋、覃广华、荆昭延、白志强、宋依黛、赵玉和、曾维</p><p>新华社音视频部制作  </p></section></article>1771976124093责编：王怡<a href="https://www.news.cn/fortune/20260224/ec32e1cd39ee427d9424157bfa5d820c/c.html" >新华社</a>177197612409311[]{"audio":{"members":[]},"gallery":{"members":[{"desc":null,"height":432,"id":"0rr2xq_781323","mime":"image\/jpg","size":84.02,"url":"//img.huanqiucdn.cn/dp/api/files\/imageDir\/531de3d08121a921bf2af613c6c938fa.jpg","width":1015},{"desc":null,"height":432,"id":"ddti04_271824","mime":"image\/jpg","size":40.51,"url":"//img.huanqiucdn.cn/dp/api/files\/imageDir\/ba93622bf9961294d0740c64c0763aa6.jpg","width":1015},{"desc":null,"height":432,"id":"1y9aq3_821022","mime":"image\/jpg","size":75.49,"url":"//img.huanqiucdn.cn/dp/api/files\/imageDir\/69a2e481eca76997dbaad4bae9313ee8.jpg","width":1015},{"desc":null,"height":432,"id":"ovz5uv_612521","mime":"image\/jpg","size":58.8,"url":"//img.huanqiucdn.cn/dp/api/files\/imageDir\/be07125a363310474195e5c03fc0473c.jpg","width":1015},{"desc":null,"height":432,"id":"75ouwk_26825","mime":"image\/jpg","size":84.91,"url":"//img.huanqiucdn.cn/dp/api/files\/imageDir\/88ac6e6874da1ff892da341edf4ede25.jpg","width":1015}]},"video":{"members":[{"cover":"https:\/\/v6.huanqiucdn.cn\/4394989evodtranscq1500012236\/7e4862675145403717984523590\/sampleSnapshot\/sampleSnapshot_10_0.jpg","desc":null,"duration":170.496,"height":720,"id":"f2367d9b34d12c033265b25c424e542d","mime":"video\/mp4","size":27785.71,"url":"https:\/\/v6.huanqiucdn.cn\/4394989evodtranscq1500012236\/7e4862675145403717984523590\/v.f100830.mp4","width":1280}]}}