4QWGOFyKctp china.huanqiu.comarticle【新春走基层】万象AI记丨春节档文旅，既是风景又是年味/e3pmh1nnq/e7tl4e309<article><section data-type="rtext"><p><video controls src="https://v6.huanqiucdn.cn/4394989evodtranscq1500012236/28941bfd5145403718042963037/v.f100830.mp4" data-alt="" poster="https://v6.huanqiucdn.cn/4394989evodtranscq1500012236/28941bfd5145403718042963037/sampleSnapshot/sampleSnapshot_10_0.jpg?imageView2/2/w/1260"></video></p><p><span data-scene="align-center">今年春节</span></p><p><span data-scene="align-center">探亲+旅游、反向过年</span></p><p><span data-scene="align-center">分段旅游、错峰旅游等</span></p><p><span data-scene="align-center">成为过年新方式</span></p><p><i class="pic-con"><img data-alt="" src="//img.huanqiucdn.cn/dp/api/files/imageDir/2d69a188852e04032210c4aac50d35ea.png?imageView2/2/w/1260" /></i></p><p><span data-scene="align-center">非遗文化游、年俗游</span></p><p><span data-scene="align-center">赶大集、逛庙会、看灯展等</span></p><p><span data-scene="align-center">承载“年味”的</span></p><p><span data-scene="align-center">体验型旅游需求大幅增长</span></p><p><span data-scene="align-center">成为游客</span></p><p><span data-scene="align-center">追寻年味、感受烟火气的</span></p><p><span data-scene="align-center">热门选择</span></p><p><i class="pic-con"><img data-alt="" src="//img.huanqiucdn.cn/dp/api/files/imageDir/a922a1dde0fd47052523b6c80acbbfc2.png?imageView2/2/w/1260" /></i></p><p><span data-scene="align-center">在“非遗热”</span></p><p><span data-scene="align-center">与短视频的深度耦合下</span></p><p><span data-scene="align-center">今年春节旅游市场</span></p><p><span data-scene="align-center">从“快闪打卡”</span></p><p><span data-scene="align-center">向“沉浸体验”加速转型</span></p><p><span data-scene="align-center">数据显示</span></p><p><span data-scene="align-center">在年味浓厚的城市</span></p><p><span data-scene="align-center">游客平均停留时长</span></p><p><span data-scene="align-center">较去年假期</span></p><p><span data-scene="align-center">日均增长21.6%</span></p><p><i class="pic-con"><img data-alt="" src="//img.huanqiucdn.cn/dp/api/files/imageDir/c4283e40bfb1ebfd0ceb09d54d3c072b.png?imageView2/2/w/1260" /></i></p><p><span data-scene="align-center">春节期间</span></p><p><span data-scene="align-center">“非遗+市集”团购销售额</span></p><p><span data-scene="align-center">同比增长高达764%</span></p><p><span data-scene="align-center">鱼灯巡游、英歌舞等</span></p><p><span data-scene="align-center">通过短视频平台</span></p><p><span data-scene="align-center">走红的民俗体验销售额</span></p><p><span data-scene="align-center">增幅超十倍</span></p><p><i class="pic-con"><img data-alt="" src="//img.huanqiucdn.cn/dp/api/files/imageDir/738950c42765e0ac68593862dd41d3d4.png?imageView2/2/w/1260" /></i></p><p><span data-scene="align-center">同时</span></p><p><span data-scene="align-center">随着中国免签“朋友圈”</span></p><p><span data-scene="align-center">持续扩容</span></p><p><span data-scene="align-center">这个春节</span></p><p><span data-scene="align-center">越来越多的外国游客</span></p><p><span data-scene="align-center">选择到中国过年</span></p><p><span data-scene="align-center">从核心城市</span></p><p><span data-scene="align-center">到特色目的地</span></p><p><span data-scene="align-center">从经典打卡</span></p><p><span data-scene="align-center">到文化沉浸</span></p><p><span data-scene="align-center">外国游客</span></p><p><span data-scene="align-center">在沉浸式体验中</span></p><p><span data-scene="align-center">读懂东方年味</span></p><p><i class="pic-con"><img data-alt="" src="//img.huanqiucdn.cn/dp/api/files/imageDir/d36ed332f088bb4b8bada5963e91da7a.png?imageView2/2/w/1260" /></i></p><p><span data-scene="align-center">这个春节</span></p><p><span data-scene="align-center">火爆的文旅</span></p><p><span data-scene="align-center">与短视频带来的</span></p><p><span data-scene="align-center">“年味”重构</span></p><p><span data-scene="align-center">共同为马年消费市场</span></p><p><span data-scene="align-center">迎来了振奋的</span></p><p><span data-scene="align-center">“开门红”</span></p><p><span data-scene="align-center"><strong>视频画面由AI辅助生成</strong></span></p><p><span data-scene="align-center"><strong>光明网要闻采访部出品</strong></span></p><p><span data-scene="align-center"><strong>监制：</strong>张宁　<strong>策划：</strong>李政葳　<strong>制作：</strong>曾震宇　<strong>包装：</strong>田津金</span></p><p><span data-scene="align-center"><strong>参考来源：</strong>央视新闻、环球时报</span></p></section></article>1772025261394责编：赵钰阳<a href="https://digital.gmw.cn/2026-02/25/content_38608657.htm" >光明网</a>177202553281311[]{"email":"liuqian@huanqiu.com","name":"刘倩"}